Traffic is something all businesses need. But knowing you need traffic and knowing that you’re getting traffic are two different things! You need to check your website traffic to see where it’s coming from and what it’s doing once on your site – if you want to make improvements. Luckily, that’s what today’s blog is all about.
Your website needs traffic!
It’s not enough to just have a great looking website online. It needs to be working hard for you to help you grow your business and make more sales. If you’re not sure how to get started with your site traffic, check out this blog post: How to drive traffic to your website.
Once you have traffic coming to your site, you can then use that data to establish more about your website, audience and preferences. To do that, you’ll need a little help from Google Analytics.
Check your traffic with Google Analytics
Google Analytics monitors your website activity and gives you an easy way to check the data it gathers. You can then use it to improve your site, check your website traffic and see what social media platforms are working best at driving traffic back to your website.
To get Google Analytics onto your site, it varies depending on your set up. You need to either use a plugin or paste your Google Analytics ID into your website. Plugins to check out include MonsterInsights and GA Google Analytics. You’ll also need to sign up for a free Google Analytics account – which you can do here.
How to check your website traffic
When you first log into your Google Analytics account, you’ll be on the home screen. You can then scroll down this page to find the critical information you need.
It’s worth noting that there’s a little dropdown arrow on the left-hand side below each graph that allows you to change the date range. On the right-hand side, you’ll be able to open a more in-depth report for each section. You can also access these by using the navigation on the left-hand side of the screen.
The metrics you need to watch for
Google Analytics will tell you how many visitors your site is getting, where they’re coming from and what they’re doing when they get there. But the data can be a little overwhelming within their dashboard, so here are the things to keep an eye on.
This is the number of people who visit your site within a defined period. You’ll find this in the very first graph you see on the home screen.
#2: Traffic channels
The following graph on your home screen shows you the platforms that have driven visitors to your site. The traffic you can see here includes:
- Organic traffic – the visitors who came to your site via a search engine.
- Direct traffic – those who entered your URL directly into their browser.
- Social traffic – social media platforms and posts that have sent traffic your way.
- Referral traffic – domains that directed traffic back to you.
You can hover over the coloured bars to get a breakdown of the various channels. You can also look into the detailed report to find exactly what is and isn’t working for you.
Scroll down a bit further, and you’ll see the pages your visitors viewed. This is handy information, as it lets you know what content is being viewed and (when you click for the in-depth report) how long they’re spending on the page.
Google Analytics can give you a wealth of great information, data that’s crucial for your content creation and your business growth.
Traffic is something all businesses need. Google Analytics gives you a simple way to check your website traffic and give you the data you need to make improvements. It also helps you check if your traffic is on target to reach your sales goals. And if you’re wondering exactly how much traffic you do need to drive to your offer for it to sell – check out this recent blog post!