All online businesses need funnels in place, if they’re looking to grow. A funnel enables you to identify and connect with anyone who’s interested in your business, whether that’s registering that interest or turning it into a sale.
But when it comes to business systems and processes, a funnel is something that fills many business owners with fear. They don’t understand what it means or how to implement it in their business – and that’s a real shame. Because having a funnel or two set up can really help you and your business a lot!
What is a business funnel?
A funnel is simply a set of steps that takes someone from one stage to another. Most often, that includes taking a casual visitor to an interested lead, before taking that interested lead through a series of steps to convert them into a buyer. Simply put, you’re funnelling people down the route you want them to take, to lead them through the customer journey you want them to experience. It’s called a funnel, as you’re using the process to naturally funnel out the people who aren’t interested in what you have to offer and don’t want to take the next step.
What types of funnel do I need to have in place?
There are several different types of business funnel you can have within your business. One of the first funnels you’ll want to set up is that of a lead magnet. The visitors who land on your lead page will either ‘opt-in’ to receive your free lead magnet, or continue browsing. If they opt-in – they’re in your funnel. You’ll then send them to a thank you page, before sending them a sequence of emails.
Another example of a funnel is when you want to encourage visitors to book a discovery call. Instead of using a funnel to gain new leads, you’re using this funnel to encourage them to become customers. They read an interesting post on your social media and click on a link to book a call to find out more. The link sends them to your scheduler so they can schedule a call.
When it comes to the type of funnels you need, look to implement the following:
- Lead generation funnel (to grow your list)
- Sales funnel (to make sales)
- Abandoned cart funnel (to recapture lost sales)
- Re-engagement funnel (to tidy up your list and remove those who are no longer interested)
How do I get started creating a funnel?
If you want to get started using funnels in your business, start by getting clear on what you want a funnel to do. Are you looking to convert visitors to signups or buyers? Maybe you want to remind visitors that they started an order or that you have a new product you want them to check out.
And if you want to explore more about setting up a lead magnet funnel, so you can build your mailing list – check out these recent blog posts:
All online businesses need funnels in place if they’re looking to grow. But creating a business funnel doesn’t have to be daunting for you. Once you know what a funnel is, as well as the reason why you want one, it’s a lot easier to plan out what you want it to do. Then it’s a simple case of creating it, using the tools and automations you have available.
So now it’s over to you. Do business funnels seem a little less scary now or are you still a little overwhelmed by them? Pop your thoughts and comments below!
And if you’re looking to get some help with growing, engaging and automating your email marketing list, check out Laid Back List Building. Laid back list building is a done-for-you package that will take you from being frustrated at the state of your email list and trying to figure out things for yourself – into having your freebie sorted and automated emails in place that you won’t have to think about again. So if this sounds like something for you, check out the details here.