For many small and solo businesses, the tech side of running a business can feel a little overwhelming. Technology is something that both scares and frustrates many people. Unfortunately, it also stops many businesses from growing, as they delay implementing the tech systems they need to take their business to the next level.
But technology doesn’t have to leave you feeling that way!
The tech systems you need in your business don’t have to be complicated or confusing either. Here’s a breakdown of the top tech systems to set up in your business, to help you grow your business and automate the essentials.
A lead magnet funnel – your top, top tech system!
If you want to grow your business, you need to build a list of interested buyers. This is what a lead magnet funnel can do for you. It gives your ideal customer something that will help them in some way (your lead magnet), in return for their email address.
Check out this blog on how to get your lead magnet started in a day, as it gives you all the steps you need to take to implement your lead magnet funnel.
Sales funnels – the next step for your tech systems
Next up is a sales funnel. This usually comprises a sales page for each of your products or services, a checkout page and a thank you page. If you want to, you can also add in a tripwire offer and upsell/order bumps. You then use the subsequent tech systems listed below, to tailor their experiences, based on the actions they made (ie, whether they did or didn’t buy).
Automated emails are essential tech systems too
Following on from sales and lead magnet funnels, automated email sequences serve several key roles. They help build trust with your leads and potential customers, by sharing useful information and valuable advice. They also help segment out your email li subscribers by preference, interest and purchases. And automated emails also encourage buyers to leave feedback, testimonials and reviews on the products and services they’ve purchased.
Financial automation makes your life easier
The financial administration for your business can take up a lot of your valuable time. But it doesn’t have to if you have the right system set up. When it comes to tech systems, the one that looks after your financial tasks is important. After all, it can be set up to send out Invoices, reminders and receipts, plus financial automation enables you to run reports and automatically update your bank feeds. Check out financial tool solutions such as Xero or QuickBooks, to get you started.
Chatbot on your website – tech designed to encourage engagement
A less obvious tech system to set up is a chatbot. Having a chatbot on your website enables automated responses, designed to encourage engagement. Visitors to your site can get common questions answered, check out your opening hours and be prompted to leave a message. And if you want to instantly answer, you can link up your chatbot with your Facebook Direct Messaging profile or your email address. Check out Chatra for a great chatbot solution.
For many small and solo businesses, the tech side of running a business can feel a little overwhelming. But it doesn’t have to be. The above top tech systems can be set up relatively easily. If you need help getting around the tech, book in a Tech Tactics Strategy Session. I can help you map out what you need and a project plan to help you get there.