A website is an essential resource for any business. For many business owners, it’s their online hub, whilst others see it as their online business card. No matter how you see it, it’s a resource that does need refreshing and updating on a regular basis.
You want your website to be fresh and appealing to your audience, and this can only happen if you keep it updated. You want it to have visual appeal and to accurately reflect your brand and the people you’re looking to attract. And those things can change over time.
If it’s the same now as it was when you first started out, there’s a good chance it’s no longer attractive or relevant to your audience. And there’s every chance it doesn’t match your business either.
So if you want to keep your website fresh and up-to-date, here’s a breakdown of the main things you could be updating on your website.
Your website hero section
This is usually the first visual element you see on your website. It’s the main header image with text over the top. To update your website you can change both the image, the call to action text and even the button destination.
Update your visual elements
Your other visual elements are another thing you can update easily and quickly. Photos, icons and graphics all help represent your brand, so why not switch them up occasionally, to inject new life into your website.
Plugins and themes need updating regularly
If you’re running your website on WordPress, you must always ensure you’re keeping these updated. Not only does it help protect your website, but it also ensures everything looks and works as it should.
Content on your website
When it comes to updating your website, blog posts are often the most frequently updated pieces of content you have on your site. But writing new blogs isn’t the only way you can get updates on your site. Look to update existing blogs too. You add in new links, create additional paragraphs and even add infographics or videos, to help refresh your site and keep it relevant to your audience.
The resources you have on your website can become outdated quickly. Make sure you’re regularly updating your lead magnet, recommended tools and resources and even your testimonials.
Rewrite sections and pages
You’ve updated your blog posts, but what about your static pages? Your about and contact pages are two such examples. Whenever you have a visitor to your site, there’s a good chance they’ll check out both of these pages – so it pays to keep them updated.
Automated responses on your chatbot
If you’re using a chatbot, are you keeping that updated? The current climate means you may have to change your working hours and availability, so it pays to ensure your automated responses reflect those changes.
Announcement feature bar
Many websites enable you to turn on a feature bar, above your navigation bar. This is used to advertise your latest offers. Often though, it’s turned on, but not turned off or updated! If you use it, check it’s updated – and if you don’t use one, it may be something you’d like to turn on and try out!
Update the sidebar opt-ins
The sidebar is another area you can update on your website. Often, this runs along the side of your blog feed and blog posts and it has graphics leading to your other offers or promotions. So could those graphics do with updating or do you need to add your new offers to it?
Flow and layout of your website
This isn’t quite such an obvious update you can carry out, but it’s one to think about. Does the logical layout and flow of your website make sense? Does it help lead your customer on a journey, one that makes those next steps a logical progression? Or could it do with an overhaul?
Pricing is always a bit of a tricky subject! But when was the last time you visited yours? Are you charging what you’re worth now, or have you not updated your pricing in years? Do you even show pricing ranges – and is this something you still want to maintain – or do you want to experiment by adding in your package prices?
Finally, don’t forget about your cookie banner. It’s another area that’s often mistaken for a one time done thing. But over time, you add in new plugins and tools that create new cookies. You may have even removed tools and subsequent cookies. If you manually created your cookie table, it’s something you need to revisit regularly, to update the cookies on your list (or it may be time to look at replacing it with an automated list!).
A website is an essential resource for any business. But if you want it to stay fresh, relevant and appealing to your audience, you need to update it on a regular basis. By following the advice above you’ll not only keep your site looking great, but you’ll also ensure it’s always an accurate and positive reflection of you and your business.
Of course, you may look at your website and realise you need a new one that better reflects you. If that’s the case, check out my Winning Websites service. It’s a great way to get your new website set up and running, without the stress of design, set up and maintenance!