Building a list is an essential part of growing your business. Have you heard the expression ‘the money’s in the list’? Well, it’s true. Having a list enables you to market to the right people, sell at the right time and show why you’re the right person for them to buy from. 

But if you were in any doubt as to why building a list is so important, here’s a breakdown of the main benefits.

Building a list enables you to target interested people

As a business owner you’re going to meet a lot of different people. Post online and that post is likely to be shown to many different people. Those who are interested in what you have to sell, and those who aren’t. Those who have heard of you, and those who haven’t. People in your target market – and those who have no interest in you at all. 

But when you build a list of your own, you’re creating a list that’s tailored to you. They’re people who have already shown an interest in your business. Many may even be ready to buy from you too. And if they’re not interested and landed on your list by mistake – they’ll simply unsubscribe and move on.

A mailing list helps you to build trust and connection

A mailing list gives you the opportunity to help those interested people get to know you a little more. And vice versa. It fosters the relationship between you and them and builds trust and connection. If they like you and like what you’re about, they’ll be happy to stay on your list and, when the time is right, buy from you.

Building a list will help you make more sales

Because that mailing list you’re building is a prime asset to your business. By targeting the right people and fostering higher levels of trust and connection, people are more likely to buy from you. If you have a new product or service to offer, they’re more likely to buy it from you, as opposed to the people on your social media accounts. Why? Because they’ve already shown an interest and asked to be kept updated, by joining your list!

Email marketing is a highly effective marketing technique

And that’s why email marketing is so highly effective. It’s more personal, as you can personalise each email. You can target specific audiences, based on their needs and wants, likes and preferences. Emails also have a higher conversion rate, when compared to other marketing methods, too. 

You own your mailing list

When you build a mailing list you’re creating a list that’s both unique to you and one that you own. Because you may have a ton of friends on Facebook, a load of followers on Instagram, and a huge network of contacts on LinkedIn, but you don’t own those lists. You are simply making use of a resource that’s being offered to you. The social media platforms own those lists and they can remove the resource from you, whenever they like. 

So take a moment to read the points above and understand how important a list is to your business. But also appreciate why it’s so important that you build your own list, too. 

If you’re looking for a little help getting your list started, check out this blog: How to get your mailing list started in a day. And if you’d like to learn a little more about email marketing, you’ll find this blog post an interesting read: What you need to know about email marketing but were afraid to ask.


So over to you! Do you have your own list set up already, or is it something you still need to get done? Why not share your thoughts and comments on building a list in the comments section below.

Often, it’s one of those tasks that just gets pushed further down your to-do list. So if you’re ready to finally get it sorted, check out Laid Back List Building. You can have your own lead magnet created and set up for you – and earning you business – in as little as a week! You’ll find all the details here.

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