As a small business owner, a decision to use automation in your business can be a game-changer for you. Whether you’re looking to streamline your business processes or fit more into your working day, automation can and will help. 

The key to its success though, is knowing how you can use it in your business. There are so many different things you can automate and often, it’s overwhelm that will prevent you from getting started. So here are some smart ways you can use automation in your business, that are both easy to implement and use.

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Email autoresponders – easy automation in your business

Setting up an email nurture sequence is a great way to use an email autoresponder to automate your email marketing. You write out the content once, and it’s automatically sent out when you want it to go and to whoever you want it to go to. Check out How to set up a lead nurture email sequence, to help you get started.

Content repurposing, automatically

Content repurposing is a great way to save time and get maximum use out of your content. You create it once and then use it in different guises. Your social media post could become a blog post; your blog post could become an email. But you can also use automation to help this process. You can use Medium’s import tool to automatically repost your blog as an article on Medium, SmarterQueue to automate your social media, and Missinglettr to turn each of your blog posts into a 12-month social post campaign.

Easy Chatbox functionality

ManyChat enables you to create chatbots for Facebook Messenger. You can use it to answer commonly asked questions, market your latest blog post or podcast, and automate chats based on the responses of the recipient. You can check out ManyChat’s features and get more information here.

Website sales can increase with the use of automation

There are several ways you can use automation in your business, and nowhere is it easier, than with your sales processes. Upsells and downsells, cart promotions and add-ons, are all easy things you can set up to run automatically, especially in a platform such as Kajabi. And don’t forget to also set up cart abandonment notifications – as they’re another way to help you get more sales automatically!

Customer service – a great way to use automation in your business

There’s so much that goes under the banner of customer services, but that also means you can automate a lot of it too. Your customer onboarding process can be automated, as this recent blog details. But there’s also appointment reminders, satisfaction surveys, referral requests and lost password emails that can benefit from automation too.

As a small business owner, a decision to use automation in your business can be a game-changer for you. It can help streamline your business, improve how you work and the level of satisfaction your customers receive. So have a think about how you can use automation in your business and feel free to use the above as prompts to get you started!


If you’d like some help discovering how you can use automation in your business, I can help. My Day of Voxer sessions are the perfect way to get the expert help and advice you need to get started. You’ll walk away from our Day of Voxer with answers and a clear action plan to get started! So why not get booked in now – you’ll find all the details here.

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