Lead magnet ideas are something all businesses need if they’re going to build their own mailing list. But sometimes you just don’t know what ideas are good and which aren’t so great. I recently shared with you some ideas for lead magnets in this blog post. However, in today’s blog, I’m going to give you specific ideas for some of the most popular niches, along with some examples you can go and check out for inspiration.

Many of the clients I work with are based in these four key business niches – coaching or consulting, alternative therapies, Virtual Assistant, and Social Media Manager. So if you’re in one of those niches, you’re going to love today’s blog! 

But don’t think I’ve neglected other niche areas – as I’m also going to share a handy tool you can use to generate your own lead magnet ideas too.

Suggested ideas for coaches and consultants

There’s no shortage of lead magnet ideas for coaches and consultants. Quizzes, in particular, are hot right now, as they’re great for engagement, and they’re a simple way to gamify your website a little. If you’d like to read more about quiz lead magnet, check out: Why having a quiz lead magnet is a good idea

Meanwhile, here are 3 lead magnet ideas you can try out:

  • Personality quiz
  • Goals workbook
  • Website checklist

A great example of a personality quiz is the Pricing Personality quiz over on the Business Growth By Numbers website ( I’d recommend signing up for this one yourself!). Whilst Gemma Went’s Daily Sales Checklist is a perfect example of a checklist lead magnet.

Alternative therapist lead magnet ideas

For the alternative therapist, there are lots of options, depending on your speciality. These audio or video-based lead magnets are often easy to create, especially if you focus on one key problem area, such as confidence, money blocks, or stress relief.

The most common lead magnet ideas for alternative therapists are:

  • Hypnosis recording
  • Guided meditation
  • Scripts for tapping

Mindset coach Emma O’Brien offers a free hypnosis audio to help you believe in yourself, and it’s a great example of the power and simplicity of a great lead magnet. Meanwhile, if you’re wondering what makes for a good script lead magnet, check out Marie Houlden’s free EFT video series.

Lead magnet ideas for a Virtual Assistant or OBM

A Virtual Assistant or OBM could easily use the lead magnet ideas already mentioned for a coach or consultant. However, you can address so many different solutions with your lead magnets, from specific to generic! So here are 3 ideas you can try out:

  • Quiz – Are you ready for a VA/OBM?
  • Cheatsheet – 10 tasks you can outsource to a VA
  • Checklist – Getting your business admin sorted

As an example of what’s possible, Outsourcing Angel has a list of 100 tasks you can outsource to a VA in an ebook format.

Lead magnets for Social Media Managers:

Social media is a popular topic for many business owners. It’s so easy to get frustrated and overwhelmed by it. As a Social Media Manager, your lead magnet can provide valuable solutions to potential clients along with the essential first steps towards working with you. Ideas to try out include:

  • Workbook – 30 social media content ideas 
  • Checklist – Your top 10 daily social media essentials
  • Marketing templates and platform-specific training

Although I’m not a Social Media Manager, my own free Mailerlite training is one example you can use for inspiration. It falls under the umbrella of platform-specific training.

Lead magnet ideas are something all businesses need if they’re going to build their own mailing list. Once you have an idea of what you want to create, check out the blog How to create a lead magnet for ideas on what tools you can use to create your lead magnet.


The above ideas will help get you started. However, if you’d like to get access to a whole heap of lead magnet ideas for your business, along with access to my free Mailerlite training and a checklist for promoting your completed lead magnet, sign up for my free Lead Magnet Ideas Generator

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