“Visitors to your website might not be ready to buy right now, but by nurturing a relationship with them through your mailing list, you'll be the first place they turn when they are ready.” - Lisa Pierce

Introduction

Is building an email mailing list one of those tasks that’s been lingering on your to-do list forever? You're not alone! You know it's essential, but you’re just not sure where to start. The tech can seem overwhelming at first, but don’t worry – I've got you covered.

Having your own mailing list is crucial! Visitors to your website might not be ready to buy right now, but by nurturing a relationship with them, you'll be the first place they turn when they are ready.

So, what can you offer in exchange for their email address? And once you have it, how can you nurture that relationship? This is where your mailing list comes into play.

If you want to get your mailing list up and running in the next 24 hours, follow these 7 steps: 👊

Step #1: Choose Your Email Service Provider

There are many options, but don't spend too much time deciding. For beginners, I recommend Mailerlite or Infiniti Stack, an all-in-one marketing platform. Infiniti Stack is perfect for managing your emails, creating landing pages, and more – all from one place.

Step #2: Decide What Your Free Content Will Be

Also known as a lead magnet, this free content is something valuable you’re willing to give away that solves part of your ideal customer’s problem. It could be a checklist, an ebook, or a guide. Keep it simple but high-quality – you want to move them one step forward from where they are now.

Step #3: Create Your Landing Page

Now for the tech part! Ideally, your sign-up form should be a landing page on your website to drive traffic there. If you don't have a website yet or aren't sure how to add a landing page, you can create one within your email service provider account. Infiniti Stack makes it easy to set up beautiful, high-converting landing pages. Don't forget to add your GDPR compliance tick box and statement – check what you need based on your location.

Step #4: Create a Thank You Page

It’s also a good idea to have a thank you page. This page can provide a download link for your free lead magnet and links to your free Facebook group or other social media accounts.

Step #5: Set Up Your Welcome Email

Once your landing page is ready, set up the ‘welcome email’. This email will deliver the lead magnet and give you a chance to introduce yourself. Keep it light and focused on the freebie – you want them to digest it without feeling overwhelmed.

Step #6: Test Everything

With everything set up, it's time to test. Visit your landing page, enter your name and email address, and ensure everything works as expected. This step is crucial to catch any issues before your audience does.

Step #7: Set Up Your Lead Nurture Sequence

Congratulations! Your mailing list is live. But don’t stop there. Now, focus on building a relationship with your subscribers. Set up a lead nurture sequence – a series of 5-10 emails that follow your welcome email. These emails will help your new subscribers get to know, like, and trust you enough to buy from you.

Building your mailing list doesn't have to be daunting. By following these 7 steps, you can set it up in the next 24 hours. Imagine the relief of finally crossing it off your to-do list!

So, what are you waiting for? Follow these steps and then come back and leave a comment to let me know how you got on – I’d love to hear from you!