How to Create and Sell Digital Products in Your Coaching Business

As a coach, your expertise is your greatest asset. While one-on-one coaching sessions are valuable, they can limit the number of clients you can serve and the revenue you can generate. That’s where digital products come in. By creating and selling digital products, you can leverage your knowledge to reach a larger audience, generate passive income, and scale your business.

In this guide, we'll walk you through the steps to create and sell digital products in your coaching business. Whether you’re just starting out or looking to expand your offerings, digital products can help you grow your business in a sustainable way.

Why Digital Products Are Essential for Coaches

Digital products allow you to package your expertise into a format that can be sold and delivered online. Here’s why they’re essential for coaches:

• Scalability: Unlike one-on-one coaching, digital products can be sold to an unlimited number of customers without requiring additional time from you.

• Passive Income: Once created, digital products can generate income on autopilot, allowing you to earn money while focusing on other aspects of your business.

• Broader Reach: Digital products can be sold to anyone, anywhere in the world, expanding your audience beyond your local area.

• Value Addition: They provide additional value to your clients, allowing them to continue their growth journey between coaching sessions or after completing your programs.

Types of Digital Products for Coaches

There are many types of digital products you can create, depending on your expertise and the needs of your audience. Here are some popular options:

1. Online Courses

Online courses are a great way to dive deep into a specific topic and guide your audience through a structured learning experience. They can be pre-recorded and self-paced, or delivered as live sessions over a set period.

2. eBooks and Guides

eBooks and guides are written resources that provide valuable information, tips, and strategies on a particular topic. They’re relatively easy to create and can be sold at a lower price point, making them accessible to a wider audience.

3. Workbooks and Templates

Workbooks and templates are interactive digital products that help clients apply what they’ve learned. These can be used as standalone products or as supplements to your coaching programs.

4. Membership Sites

A membership site offers ongoing value through exclusive content, group coaching calls, and community access. Clients pay a recurring fee to maintain access, providing you with a steady stream of income.

5. Audio Programs and Meditations

If your coaching involves mindset work, meditations, or affirmations, consider creating audio programs that clients can listen to at their convenience. These can be sold individually or bundled as a series.

Steps to Create a Digital Product

Creating a digital product might seem daunting, but by breaking it down into manageable steps, you can bring your idea to life with confidence.

1. Identify Your Audience’s Needs

The first step in creating a successful digital product is understanding what your audience needs. What challenges are they facing? What knowledge or tools do they need to overcome these challenges?

How to Identify Needs:

• Surveys: Send out surveys to your email list asking about their biggest challenges and what kind of resources would help them.

• Social Media: Engage with your audience on social media and pay attention to the questions they ask or the problems they discuss.

• Client Conversations: Reflect on your one-on-one coaching sessions. What common themes or struggles do you notice among your clients?

Once you have a clear understanding of your audience’s needs, you can create a digital product that provides a solution.

2. Choose the Right Format

Based on your audience’s needs and preferences, choose the format that best delivers your content. Consider your strengths as a coach—do you excel at explaining concepts in writing, or are you more comfortable speaking? Choose a format that plays to your strengths and aligns with your audience’s learning preferences.

3. Outline Your Content

Before you start creating, outline the content of your digital product. This will help you organise your thoughts and ensure that your product is comprehensive and valuable.

How to Outline Your Content:

• Brainstorm: Start by brainstorming all the topics you want to cover in your product.

• Organise: Group related topics together and arrange them in a logical order.

• Detail: Break each topic down into subtopics or steps, and decide how much detail you’ll provide in each section.

For example, if you’re creating an online course on goal setting, your outline might include modules on defining goals, creating an action plan, overcoming obstacles, and tracking progress.

4. Create the Content

With your outline in hand, it’s time to start creating the content. Depending on the format you’ve chosen, this might involve writing, recording videos, designing workbooks, or creating audio files.

Tips for Creating Content:

• Stay Focused: Keep your audience’s needs in mind as you create. Make sure every piece of content provides value and helps them achieve a specific result.

• Use High-Quality Tools: Invest in good-quality tools for recording videos, audio, or designing visuals. This will enhance the professionalism of your product.

• Edit and Revise: Review your content multiple times to ensure it’s clear, engaging, and free of errors. Consider getting feedback from a colleague or a small group of beta testers.

5. Package Your Product

Once your content is created, it’s time to package it in a way that’s easy for your audience to access and use. This might involve creating a members-only area on your website, designing a downloadable PDF, or setting up a course platform.

How to Package Your Product:

• Infiniti Stack: Use Infiniti Stack to host and sell your digital products. Infiniti Stack offers a seamless experience for creating, delivering, and managing digital products, whether they’re online courses, membership sites, or downloadable resources.

• Design Templates: Use customisable templates to create professional-looking products that align with your brand.

• User Experience: Ensure that your product is easy to access and navigate. If you’re offering an online course, make sure the platform is user-friendly and that clients can easily track their progress.

How to Sell Your Digital Product

Creating your digital product is just the beginning. To generate sales, you’ll need to market and promote your product effectively.

1. Build a Sales Funnel

A sales funnel guides potential customers through the buying process, from awareness to purchase. Here’s how to build an effective sales funnel:

• Landing Page: Create a landing page that highlights the benefits of your product and encourages visitors to take action.

• Email Sequence: Set up an automated email sequence that nurtures leads, provides additional value, and moves them toward purchasing your product.

• Call to Action (CTA): Include clear CTAs throughout your sales funnel that guide visitors toward making a purchase.

Infiniti Stack makes it easy to build sales funnels with integrated landing pages, email marketing, and payment processing tools. This all-in-one platform allows you to manage every aspect of your sales process from one place.

2. Leverage Your Audience

If you already have an established audience, leverage your existing platforms to promote your digital product. Use your email list, social media channels, and blog to share the benefits of your product and drive traffic to your sales page.

Promotion Tips:

• Email Marketing: Send a series of emails leading up to the product launch, sharing insights, behind-the-scenes content, and exclusive offers.

• Social Media: Use social media to tease the product, share testimonials, and encourage followers to check out your sales page.

• Webinars and Live Events: Host a free webinar or live event to introduce your product and answer questions from potential customers.

3. Offer Limited-Time Discounts or Bonuses

To create urgency and incentivise purchases, consider offering limited-time discounts or bonuses. This could be an early-bird discount, a free coaching session, or access to additional resources.

Conclusion: Scale Your Coaching Business with Digital Products

Creating and selling digital products is a powerful way to scale your coaching business, reach more clients, and generate passive income. By leveraging your expertise and packaging it into valuable digital products, you can provide ongoing support to your clients and grow your business in a sustainable way.

To make the process easier, consider using Infiniti Stack to host and sell your digital products. With Infiniti Stack, you can create, deliver, and manage your digital products from one integrated platform, saving you time and simplifying your operations.

Ready to create and sell your first digital product? Start your free trial of Infiniti Stack today and see how this all-in-one platform can help you bring your digital product ideas to life and take your coaching business to the next level.

By following these steps and using the right tools, you can create high-quality digital products that resonate with your audience and contribute to the growth and success of your coaching business.