A landing page is simply a stand-alone page on your website, created specifically for marketing purposes. It’s a page that is designed to encourage a visitor to complete a specific action. Most often, that action is to fill out an opt-in form. This is why a landing page is also known as an ‘opt-in’ page.

If you’re looking to build your mailing list by offering a lead magnet to your visitors, you’re going to need a landing page. It enables you to collect their email address, in exchange for your lead magnet.

So if you’re looking to grow your email list, here’s how you can easily set up your landing page.

Use email marketing software

Many email marketing software platforms enable you to create landing pages within them – saving you the expense of a designated software. It also means you can start building your mailing list before you even have a website!  If you’re just starting out Mailerlite is a great option for you. It’s a great lightweight email automation tool. Not only is it free for up to 1,000 subscribers, but you can also set up email automation and scheduling too. And when it comes to your landing page, you can easily create the forms, popups and landing pages you need. 

Opt for a landing page template

There are several advantages to using a landing page template. It’s not only quick and easy to get a page up and running, but it also ensures you’re following a layout that has been tested and will work.  Mailerlite has lots of good templates you can use to create your landing page.

Only asks for the basics

When you’re setting up your landing page it’s important to remember, keep your requests simple. Your opt-in form should only ask for the bare minimum it needs, to do the job. So keep your opt-in form fields to just a name and email address – as for each additional field you require, the lower the opt-in rate will be.

Keep your landing page simple

The key trait of a landing page is it’s designed for just one thing – to get people to opt-in. You need to let your lead magnet centre stage. Remove distractions (such as navigation bars and footer menus etc), and just keep it simple in information and layout. Let visitors know what you’re wanting them to opt-in for and provide a simple form to fill out, to receive it. 

Keep essential information above the fold

You want visitors to see all the essential information, without having to scroll down the page. This is what ‘above fold’ means. It’s why so many lead magnet opt-in pages have the opt-in form and button, next to the description of the lead magnet. It keeps it simple and above the fold.

Opt for a clear call to action

Talking of the opt-in button, make the call to action clear! Sign up, Get your copy, Download, Join now – they’re all clear calls to action that are simple and effective. You want to make it clear exactly what you want your website visitor to do.

Give the page a simple URL

When you’re setting up your landing page, don’t forget to set an easy to remember (and read!) page URL. For example, my lead magnet: the Tech Sheet For Scaling, has a page URL that is ‘tech-you-need-to-scale’. 

Need more help?

A landing page can be quick and simple to set up if you follow the above advice. But if you’re looking for more help on the subject, check out this blog post for an overview of everything you need to do, to get your mailing list started in a day

If you haven’t yet got your lead magnet created, here’s how to decide on the right lead magnet for your business.

And if you’ve got your lead magnet and landing page set up, here are 10 tips to help you launch your new lead magnet and get it out there in the world! Maybe you’re feeling a little overwhelmed by it all? You want a lead magnet and a mailing list, but you just wish you could wave a magic wand and have it all created for you. Well, you can! Check out my Laid Back List Building done-for-you service. Within one week, you could have a new lead magnet that’s bringing automatic leads into your business, with minimal effort on your part.


So there you have it! How you can easily get your landing page set up to capture email addresses. I’d love to hear how you got on, by leaving a comment below.

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Need help with tech? There are a few ways I can help with that:

1. To understand what tech your business needs to scale click here for my tech toolkit.

2. Want to work with me one to one? click here to see how.

3. To join my free Facebook group, click here.

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