If you’re an online business owner, there’s a high chance that you’re using a lead magnet to build your own mailing list. But have you ever thought about using a tripwire offer within that building process? It’s a word that you may have heard of but are unsure what it is or whether it applies to your business. 

The good news is it’s something that can benefit any business – so read on to find out more about it!

What is a tripwire offer?

A tripwire is a low-priced, irresistible offer. It’s not designed to make you money – its sole purpose is to turn subscribers into buyers. It’s low priced, so it lowers any resistance someone may have around buying from you. This usually happens if they’re new to your world or are still in the early stages of getting to know you. By offering them a tripwire offer, you’re letting them dip their toes in the water without spending a large amount of money.

When do you offer a tripwire?

You want to turn subscribers into buyers at the earliest opportunity. A tripwire helps to do that, so it’s often placed on your lead magnet opt-in thank you page. That way, once someone has signed up for your free offer, they’re then shown your tripwire. In signing up for your freebie, they’ve shown they’re interested in you enough to give you their details. By signing up for your tripwire, they’re showing they’re interested enough in what you do and offer to pay for something.

It needs to be a low-cost, time-limited offer

This is why it’s so essential that your tripwire offer is both time-limited and low cost. The cost needs to make it a no brainer. But this will only work if your tripwire is also of good quality and offers them something of great value. That’s why your tripwire needs to be of actual use to them and also have a significant monetary value.

A tripwire needs to offer the next step

Your tripwire will only be taken up if it’s related to the lead magnet they’re signing up for. Ideally, you’ll use your tripwire to offer them the next step in their journey. That could be in the form of additional support for the current stage, follow-on help for the next or something that accompanies them on that journey.

It enables you to turn subscribers into buyers

Your tripwire moves your subscribers along the customer journey and gets them to purchase early in the process. By giving them something of real value, they’re more likely to see the value you provide. And will be open to buying from you in the future. 

If you’re an online business owner who’s looking to grow your mailing list, a tripwire offer can be a really beneficial tool to use. Not only does it help subscribers become buyers, but it also gets you some extra sales too. This can help you offset the costs of any advertising you’re using to get eyes on your opt-in pages whilst also ensuring those people on your mailing list are more engaged as a result.


If you have any questions about tripwires, pop them below, and I’ll do my best to answer them for you!

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