How to plan the perfect website for your business

Planning and creating the perfect website isn’t always easy. But if you want to make it easier, you need to do your research and have a plan in place, to ensure you have everything covered before you start building. 

Here are 10 steps to follow, to ensure you come up with a plan for what you want, with the minimum of fuss.

Step #1: If you want a perfect website, know your objectives

What is your main reason for having a website? It’s ok to see your website as your online business card, but you also want to have a clearly defined purpose for it. This is the main reason why you want people to visit it. So ask yourself, are you looking to:

  • Improve traffic to your site, so more people know about you?
  • Raise awareness about your business?
  • Grow engagement with your ideal clients?
  • Build a reputation as an authority in your niche?
  • Educate people about a specific problem and solution?
  • Get more sales?
  • Build your own targeted list of contacts?

So why does your site exist? Other pages on your site can have different objectives (such as your sales pages and landing pages), but your main website needs a purpose too.

Step #2: Decide what you need to achieve this

The objective of your site will then dictate what elements you need, to make your website perfect for you. For example, if you want to build a targeted list of contacts, you’re going to need a sign up form so you can build your mailing list. Want to improve sales – you’ll need sales pages. To build authority and to educate, you may be looking at blog posts, videos or podcasts. And to grow engagement, you will want to add some social media icons or plugins to your site.

Step #3: Understand what pages you want and need

Your next step is to decide what pages you need. There are the basic website pages that all websites need to have – such as your about and contact pages. You’ll also have specific pages that relate to what you do as well (such as your products and/or services, books etc). But there are some pages you’ll need for legal reasons. These include a Privacy Policy, Cookies, Website Use etc. 

Step #4: Create a visual workflow for your perfect website

Once you know what pages you need, you can then create a visual workflow for how they will appear on your site. For example, some pages will naturally link through to others, whilst others will be more standalone pages (no direct links). Having a visual plan of this will make it easier to create the perfect website for you.

Step #5: Think about customer flow

One thing that often gets neglected, when planning the perfect website, is customer flow. Your customers are on a journey, when they interact with you – and you want your website to fit into that journey and help them along their way. So your homepage for example, will introduce you to them and show them at a glance, how they can find out more about what you do and where they can find out more information (for example, sign up, read a blog, click to book a call). Each page on your site needs to show them the next step – what they need to do, to get from A to B.

Step #6: Keep it simple

Next up, you need to strip out anything that isn’t needed. This includes excess text and fluff, unnecessary clicks, too many graphics etc. You want your site to be clear, spacious and to the point. 

Step #7: Decide on your branding

You then need to ensure you have all your branding elements to hand. This includes your logo, colour palette, the fonts you want to use and any graphics you want to include in your site.

Step #8: Your perfect website needs great images

When it comes to images, you need some of you and your products/services, but you also want those images to resonate with your ideal client. So pick images that show your ideal client, as well as portraying the desired end result you want them to have, once they’ve used/bought/experienced your products and/or services.

Step #9: Decide on appearance

You can then look to decide on how you want your website to look. Do your research and see what websites you like the look of. Look to see if there’s any specific templates that portray how you want your site to mirror. What specific elements would you love to have on your site?

Step #10: Get in the help you need at the right budget for you

Finally, decide on your available budget. Having a website custom built for you will cost – but often, it’s a cost that’s underestimated. However, if you weigh the investment up against how much time and stress it would cost you to build it yourself, it’s an investment that many want to pay! If finances are tight for you, you could also look at purchasing a readymade template, have someone come in and tweak your existing site a little, or tweak a template to better suit your needs. And if you’re quite happy to jump in yourself, maybe a power hour call with a web designer is all you need, to get help with the bits you’re not so hot on doing.

Planning and creating the perfect website isn’t always easy. Use the 10 steps above to help you come up with a plan of what you want. And when you’re ready to create your perfect website, think carefully about what options are open to you – because going it alone isn’t always the most timesaving or cost-effective way of getting a website built!


If you’re looking for help creating your perfect website, my Winning Website packages may be a great solution for you. I offer both a bespoke service and a templated-based one, helping make a perfect website achievable for any budget. 

And if you’re creating your own website, and want a little help creating a plan to follow – why not book in a Tech Tactic Strategy Session? It’s the ideal opportunity to get some expert help and advice, before you start creating the perfect website for your business.

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