The idea of creating your own website can seem a little daunting at first. You want it to work well for your business, but you also want it to work well for any visitors too. That’s why it’s so crucial that you map out your website before you dive into creating it.

So to help you out, I’m going to create a little series to make it easier for you to do. In this week’s post, I’m giving you a breakdown of the different steps you need to take, to go from a vague idea to an easy-to-follow, solid plan.

#1: Think about who your ideal client is before you map out your website

Start by knowing all you can about your ideal client. This will help with your content writing and help you decide what you want your website to achieve. You can’t write well if you don’t know what topics to focus your content on. When you know your ideal client you’ll also know the journey you want your website to take them on.

#2: Get clear on your website objectives

This leads us to this second point. Before you drive traffic to your website you need to know what you want visitors to do when they get there. You need to get clear on what the objectives of your site are. Here are some examples to get you started: 

  • Grow your email list by downloading your freebie.
  • Get sign ups to a challenge or webinar you’re hosting.
  • Get them to book a free call with you.
  • Sell a product or service.
  • Subscribe to your podcast.
  • Build trust and establish your expertise.
  • Encourage people to comment on blog posts.

#3: Know what pages you want and need on your website

No matter what type of business you’re in, you’ll definitely need a homepage on your website. You’ll also want to tell people about your services, so they know what type of service or program you’re selling. 

However, there are some other standard pages you’ll probably need too. These are the type of standard pages I usually build on my client’s websites:

  • Homepage
  • About Page
  • Work With Me Page (this will link to the individual services page)
  • Contact Page
  • Testimonial Page

Think about the objectives you want your website to achieve and then decide what pages you’ll need to achieve those. For example, you’ll need a landing page for signing up to your freebie, a sales page to sell your service, maybe a podcast page if you’re looking to host your podcast, and a blog page for hosting your blog posts etc.

#4: Map out your website page hierarchy

Once you have your list of pages, think about the hierarchy of how each page sits on the website. You want to make navigation simple to follow, so think about how to make it as simple as possible, to go from one page of your site to another.

It might make it easier for you to draw a sitemap, so you can see a visual representation of this. You can use a tool like Gloo Maps for this (see an example below).

map out your website with Gloo Maps

#5: Think about your branding elements

Finally, the final step to map out your website is to gather your branding elements together. These are things like your logo, brand colours and any images you’d like to put on your website. If you don’t have these yet, I recommend working with a brand designer to establish your branding.

In my next blog, we’ll be going through the structure of each page and what to include.

When you first map out your website it can be a little daunting. But if you follow the steps above, you’ll have made those first crucial steps. 


And if you’re after a little more help with creating your website, check out my website planning tool. It covers everything you need to plan out the perfect website – and you can access it here: https://lisapierce.co.uk/website-planning-tool.

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