If you’ve created an irresistible lead magnet, it’s understandable that you’ll want to get it out there. After all, you’re going to need to let your ideal audience know you have a great resource for them. It’s time for you to launch your new lead magnet, so you can help them and start growing your mailing list.

But what can you do to launch it? It’s not like it’s something that has a limited launch phase or a limited lifespan. 

Here are 10 top tips to help you launch your new freebie and get it working for you.

Tip #1: Your lead magnet needs to be consistently promoted on your website

Many of these techniques can be set up once and then left to run on autopilot. These include:

  • Adding an opt-in form to your website homepage
  • As an exit pop-up on your website
  • In the header of your website 
  • Create a designated landing page for it
  • Add it to your blog sidebar

Tip #2: Promote your free opt-in in your blog posts

You can do this in a couple of different ways. The first is to create blog posts dedicated to promoting your freebie. The second is to add an opt-in form at the end of your blog posts. The third option – link to it in your call to action section of relevant blog posts.

Tip #3: Update your social media profiles to include it

Create a new header for your social media profiles and include an image of your lead magnet and a link to your opt-in/landing page. You can also add it on your Facebook page as a call to action. 

Tip #4: Make use of your email signature 

This is an often overlooked area, but it’s a perfect place to put a link through to your landing page URL.

Tip #5: Your email list

Tell your email list all about your lead magnet and ask them to share it.

Tip #6: Create pins for your new lead magnet

Pinterest is a great place to promote your opt-in freebies. Simply create several pins and link them to your landing page. Just remember to use keywords and hashtags, in your description!

Tip #7: Promote it in Facebook groups

Many Facebook business groups have set promotional days, so use these to promote your new freebie.

Tip #8: Share your new lead magnet on social media posts

Make it a once a week habit where you create a social media post sharing your lead magnet with your audience.

Tip #9: Write guest posts 

Ask complimentary businesses if you can guest post on their site and then link back to your opt-in landing page in your bio.

Tip #10: Opt for paid Facebook ads

If you have the budget for Facebook ads, they’re a great way to get your freebie in front of new prospects.

If you’ve created an irresistible new freebie, it’s understandable that you’ll want to get it out there. The above 10 top tips will help, and if you need help to create and deliver your lead magnet, check out the previous blogs on this subject: How to decide on the right lead magnet for your business, List building: How to get your mailing list started in a day and How to create and deliver an irresistible lead magnet.


So what are your thoughts on lead magnet promotions – do you have a tip I haven’t shared above? If so, why not share it in the comments section below!

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