Is building an email mailing list one of those things that’s been on your to-do list forever? You’re not alone! You know you need to do it but you’re just not sure where to start – and that’s understandable. There’s a lot to think about and the tech can initially seem quite overwhelming.
But it’s so important to have your own mailing list in place! The visitors to your website may not be ready to buy from you right now, but you could be building the foundation with them, so when they’re ready for what you have, they know where to come.
So what can you offer them in exchange for their email address? And once you have that email address, how can you nurture your relationship with them?
This is where your mailing list comes into play – and if you want to get your mailing list up and running in the next 24 hours, here are the 7 steps you need to take.
Step #1: Choose your email service provider
There are so many out there, but don’t take ages deciding. If you’re just starting out I recommend Mailerlite, as it’s free until you reach 1,000 subscribers. You also get access to a lot of features and templates – perfect if you need help creating landing pages and sign up forms!
Step #2: Decide what your free content is going to be
Also known as your lead magnet, this free content is basically something you’re willing to give away for free that solves part of your ideal customer’s problem. For example, it might be a checklist or an ebook. My advice is to keep it simple but high quality. You want to move them one step on from where they are now.
Step #3: Create your landing page
Now for the techie bit! Ideally, you want to have your sign up form as a landing page on your own website. This ensures that traffic is going to your website. But if you don’t yet have a website (or aren’t sure how to add a landing page to your website), you can create a landing page in your email service provider account.
The Mailerlite solution is very easy to set up. You can check out their video tutorial here.
Don’t forget to add your GDPR tick box and statement to your sign up form – you’ll find the video tutorial for that, here. I’m not an expert and things do change and vary from country to country, so please do check what you need to have in place.
Step #4: Create a thank you page
It’s also a good idea to have a thank you page. This page can have a download link for your free lead magnet, as well as a link to your free Facebook group or other social media account.
Step #5: Set up your welcome email
Once you have your landing page set up, you will need to set up the ‘welcome email’. This email will deliver the lead magnet/freebie. This is also a great opportunity to tell them a bit more about you. Don’t put too much into this email though, you just want to keep it light at this stage as you want them to digest your freebie.
Step #6: Test everything works!
Once you have that all set up and live, it’s time to test it all works. You will want to go onto the landing page you set up, enter your name and email address and check that everything behaves the way you want it to.
Step #7: Set up your lead nurture sequence
And there you have it, your first mailing list set up and live! But I don’t recommend leaving it there. Now is the time to focus on building a relationship with those people who sign up. It’s a good idea to set up a lead nurture sequence – what’s this I hear you ask? It’s a series of emails (around 5-10) that follow on from your welcome email. These emails help you ‘warm-up’ your new subscriber so that they know, like and trust you enough to buy from you.
Building your own mailing list doesn’t have to be daunting. By following the above 7 steps you can get it set up in the next 24-hours. Imagine how you will feel, to finally cross it off your to-do list!
So what are you waiting for? Why not follow the above steps and then head back here and leave a comment to let me know how you got on – I’d love to hear from you!
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