Hands up, when was the last time you updated your website? By this, I don’t mean updating your plugins (you’re totally doing that, right?), I mean the actual content of your website. When was the last time you carried out a website audit?
I must admit I’ve not touched mine in over a year (shock, horror)! But as my business starts to pivot, I will be making a few changes. And that’s one of the reasons why it’s so essential to carry out a regular website audit. Things change. You may be pivoting as I am, your products and services may change, and your ideal client may become someone else entirely.
That’s why I recommend you do a deep dive into your website every 3-6 months. It helps you remember to check that the copy is still relevant and everything still works.
How to carry out a website audit
So if that sounds logical to you, but you’re winding how on earth you’d carry out a website audit, don’t worry! Here’s my checklist of what to do to carry out your own website audit.
#1: Start your website audit by checking all links work
Remember to check both incoming and outgoing links when you carry out your website audit.
#2: Check your navigation bar is working
Does everything in your navigation bar lead to the right place? Are you showing the correct tabs in your navigation bar?
#3: Audit your website copy
Does it still make sense? Is it still speaking to your ideal client? [Check out How to write content for your website for help with this.]
#4: Do you have up to date images?
Do your images accurately reflect your ideal clients? How up-to-date are the photos of you – do you still look like you??
#5: Check over your offers as part of your website audit
Are you still offering those services, or have things changed? Do you need to add new services?
#6: Can everything be found easily?
You might want to get someone who doesn’t know your website to go and check this for you. Family members are a good idea because they will be honest!
#7: Affiliate page/tools of the trade
Check they’re all up-to-date, and you’re still happy to endorse. Add any new ones you’d like to promote.
#8: Copyright dates
Are you showing the correct year in your copyright?
#9: Website cookies
#10: Audit your website traffic
Where are you getting your traffic from? Are there any areas you need to work on? [Check out Where to check your website traffic for help with this.]
They’re just one of the essentials to include on your website, so make sure you’re adding them to your website regularly.
#12: Lead magnet opt-ins
Check your opt-in forms are all pointing to your most recent one. Also, consider creating a resources page if you have several.
#13: SEO keywords
Check that you’re showing up in search results for the keywords you want to be associated with. Check you’ve added SEO keywords and descriptions to every page and blog post.
#14: Does your website follow a logical progression?
Remember the customer journey through your site – are you making it easy for them to find what they need?
#15: Does every page have one core purpose?
Every page of your site needs a relevant call to action (CTA).
Updating a website isn’t something you automatically think to do, but you must regularly audit your website. It can help highlight any issues with your site, your messaging and your visibility. And if you’ve carried out an audit and realise that a lack of traffic is your biggest challenge, this blog post will help: How to drive traffic to your website.