How much traffic do you need to drive to your offer for it to sell? It’s a question that isn’t asked often enough in the online world. I see so many people questioning why their product, service or offer isn’t selling or why no one is opting into their lead magnet. Many blame themselves for creating something that no one ‘obviously’ wants, while others doubt their ability to even sell online.
But before you start pulling that lead magnet or your business skills to pieces, let me ask you a simple question – how many people have seen it?
Because when it comes to selling an offer, it really is a numbers game at the end of the day. The more eyes you get on it, the more likely you are to make a sale.
So if you’re wondering how much traffic you need to drive to your site to sell your latest offer, here’s what you need to know.
Think about your goal
First, you need to think about your overall goals. What revenue do you want to make? If it’s an annual figure, break it down into a monthly one.
Know your numbers
Get into the habit of tracking your numbers in business. Not only will this help motivate you, but it also helps you establish useful facts – like the traffic you need to drive to your site for your offer to sell!
These are the figures you will need to know:
#1: Your goal
You know your revenue goals already, as you will have worked them out above. So you’re now breaking that down into specifics. How many opt-ins do you want to achieve? How many sales do you want to make? Be specific, as this will help you for the next step.
#2: Average conversion rate
Know your conversion rate. Your conversion rate is how good your marketing is at getting a prospective lead to do what you want to do – whether that’s to sign up, order, contact you etc. This figure is then converted into a percentage and becomes your ‘conversion rate’.
Your individual opt-in and sales pages will have their own separate conversion rates, as will sales emails, as well as discovery calls etc.
You will need to use Google Analytics to find your website, sales and opt-in page conversion rates. Neil Patel has an in-depth guide on how to set up and do this within Google Analytics.
If you don’t know what your conversion rates are, opt to use industry averages – for opt-in pages, the average is 10%, for sales pages, it’s 1-2%.
#3: Average order value
This last one should be relatively simple for you – what is the average amount you make on your sales? This then becomes your average order value. If you’re offering one particular service or product, your average order value will be the price you’re selling it for.
Reverse engineer your goal
You can then reverse engineer your goal and work the numbers back to find out how much traffic you need to send to your opt-in page or sales page in order for it to convert.
Want a simpler way of working this out?
I’ll be honest with you; it does sound a little confusing, doesn’t it!
Luckily, there is an easier way to do this. I’ve created a handy little Traffic Calculator that will work it out for you and tell you how much traffic you need to reach your revenue goal. You simply enter your goal, conversion rate and average order value (or product/service price).
So if you’d like to learn precisely how much traffic you need to drive to your offer for it to sell, head on over to my Traffic Calculator now.