Getting the right marketing system in place is critical for your business success. A good marketing system will help your business grow and scale, in a simple, automated way. It’s designed to take your marketing strategy and use the tools at your disposal to give you the results you want.
There is no one size fits all solution, when it comes to getting the right marketing system in place. I wouldn’t like to say which one is right for you, as it’s down to individual choice and the tools you have at your disposal. But what I can do is help you lay down the foundations of a good marketing system.
So here’s what to consider, to get the right marketing system in place for you.
If you want to get the right marketing system in place, know your goals
You can’t get the right system set up if you don’t know what you want from it. Start by knowing the results you’re looking to achieve. Are you wanting to focus on acquiring new leads? Maybe conversions are your top priority? Are you looking to start converting your manual marketing system into an automated one?
Get clear on your strategy
When you know what to aim for, you can figure out how you’re going to achieve them. What tactics and processes are you going to use? How are you going to measure results? What tools do you have at your disposal, and what ones will you need to research and invest in, to achieve your goals?
The right marketing system will focus on your customer journey
Your marketing system needs to be built around your customer journey. The more you understand your customers, the more you’ll know the journey they need to go on. You can then build your system around this. Make it as simple and easy as possible for them, to reach their desired end result. And of course, remember to make it enjoyable and find ways to exceed their expectations too!
Use all the assets at your disposal
Take an inventory of all the assets at your disposal. This isn’t about the technical tools available to you; it’s about your online hub. Think social media profiles, websites, landing pages, podcasts and videos. What do you currently have set up and in place? You want everything to work together to send your customer on the exact same journey. So how can you interweave the assets you already have, to make that happen? And what gaps can you identify, that need filling?
Automate your marketing system
Getting the right marketing system in place means looking at automation. You want it to run smoothly, replicate the process repeatedly and give you the same results. So what software do you need, to make that happen? What do you need to invest in, to automate your marketing system? You may simply need to invest in online advertising on Facebook or Pinterest. But equally, you may have to invest in tools, such as an email marketing solution or a customer management tool, to help automate your system.
When it comes to getting the right marketing system in place, there is no one size fits all. You need to find what works for you and will give you the results you want. But by following the advice above, I hope you will be able to lay the foundations of what’s important and understand why having automations and systems in place will help you create a well-oiled marketing machine for your business.
So over to you! Does getting the right marketing system in place sound like something you can do, or are you still feeling confused by it? Why not share your thoughts and questions in the comments below – and let’s get you creating a marketing system that suits your needs.