How to set up a tripwire offer
If you’re an online business owner, there’s a high chance that you’re using a lead magnet to build your own mailing list. But have you ever thought about using a tripwire offer within that building process? It’s a word that you may have heard of but are unsure what it...
Preparing your business for the summer holidays
Working for yourself has many advantages. You can set your own working schedule and adjust it as needed. But when it comes to preparing your business for the summer holidays, that advantage can quickly become a disadvantage. Why? Because you suddenly realise how...
How to create a lead magnet
All businesses need at least one lead magnet. Having a mailing list enables you to grow your own list of interested subscribers. In the last blog post, we looked at what a lead magnet was, along with some good ideas for you to try out. But now you have those ideas,...
What is a lead magnet?
If you want to build a list of leads for your business, you will need a lead magnet. In its basic form, it’s an incentive given to your ideal customer in exchange for their name and email address. You can then engage your new subscribers with your automated emails and...
How to use tech to your advantage as an introvert in business
Being an introvert in business can often make it hard to show up. Even being online can be overwhelming at times with all the noise. Being an introvert myself, I often need to switch off and find it hard to show up all the time. Luckily you can use tech to your...
Lisa Pierce
Tech Strategist & Coach
Welcome! This is where I share my top tech tips on websites, lead magnets, list building, sales funnels, courses and launches. I hope you enjoy reading.