How to set up a tripwire offer

How to set up a tripwire offer

If you’re an online business owner, there’s a high chance that you’re using a lead magnet to build your own mailing list. But have you ever thought about using a tripwire offer within that building process? It’s a word that you may have heard of but are unsure what it...
How to create a lead magnet

How to create a lead magnet

All businesses need at least one lead magnet. Having a mailing list enables you to grow your own list of interested subscribers. In the last blog post, we looked at what a lead magnet was, along with some good ideas for you to try out. But now you have those ideas,...
What is a lead magnet?

What is a lead magnet?

If you want to build a list of leads for your business, you will need a lead magnet. In its basic form, it’s an incentive given to your ideal customer in exchange for their name and email address. You can then engage your new subscribers with your automated emails and...

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