Email marketing versus social media
As a business owner who’s marketing a business, it’s understandable that you want to make the most of the available platforms. However, this usually ends up being the different social media platforms, simply because they’re easy to get set up. But if you’re looking...
Which email marketing service is the best?
Many online business owners are embracing the need to grow their own mailing list. But one thing that is often hotly debated is which email marketing service is the best? There are some great companies out there providing email marketing platforms, so, understandably,...
Don’t let tech fear and overwhelm get in the way of growing a list
Growing a list is an essential marketing tool for all online businesses. The problem is many business owners avoid it, simply because they think it’s a complicated thing to set up. They believe that it takes a lot of expensive, complicated tech tools to get it started...
How you should engage your new subscribers
Building your own mailing list is something that all businesses should do. However your list is only useful to you if you engage with the people on it – and that’s where many businesses fall flat. They understand it’s essential to build a list of interested...
The benefits of building a list
Building a list is an essential part of growing your business. Have you heard the expression ‘the money’s in the list’? Well, it’s true. Having a list enables you to market to the right people, sell at the right time and show why you’re the right person for them to...
Lisa Pierce
Tech Strategist & Coach
Welcome! This is where I share my top tech tips on websites, lead magnets, list building, sales funnels, courses and launches. I hope you enjoy reading.