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Check out my weekly blog posts featuring tech hacks and tutorials, online business strategies and mindset tips.
5 things you can do to keep things ticking over in your business
No matter how successful your business or how dedicated you are, there will be times when you want to keep things ticking over in your business, with minimal effort on your part. It enables you to take a well-deserved break or gain the freedom to work on other things....
Give yourself permission to step back from your business
When you work for yourself, it’s easy to pile on the pressure. You want to do and achieve so much. However, pushing yourself to work harder and for longer isn’t always the answer. Sometimes you need to give yourself permission to step back from your business, before...
Smart ways to use automation in your business
As a small business owner, a decision to use automation in your business can be a game-changer for you. Whether you’re looking to streamline your business processes or fit more into your working day, automation can and will help. The key to its success though,...
How to fit 30 hours of work into a 5-hour slot
Life can sometimes get in the way when you work for yourself. Many small business entrepreneurs are also parents and, with another COVID-19 lockdown in force, it means having to juggle our businesses and homeschooling. And yes, it can be challenging! The reality is...
How to use tech to your advantage as an introvert in business
Being an introvert in business can often make it hard to show up. Even being online can be overwhelming at times with all the noise. Being an introvert myself, I often need to switch off and find it hard to show up all the time. Luckily you can use tech to your...
How to map out your funnels
Funnels are often confusing for a lot of business owners. Others often find them overwhelming and complicated. But as with anything in business, if you have a simple step-by-step strategy to follow, it makes them an awful lot easier to implement. That's why it pays to...
7 simple automations to set up in your business today
Simple automations can really help turn your business around, as I recently talked about in my top tech and marketing trends blog. Not only do they help it run in a more streamlined fashion, but they can also save you masses of time and enhance the overall customer...
Top tech and marketing trends for 2021
Business owners the world over are breathing a huge sigh of relief that 2020 is finally over! However, if the COVID epidemic taught us anything, it’s how important tech is to our business success. More and more businesses have embraced the tech and marketing solutions...
Email marketing versus social media
As a business owner who’s marketing a business, it’s understandable that you want to make the most of the available platforms. However, this usually ends up being the different social media platforms, simply because they’re easy to get set up. But if you’re looking...
Which email marketing service is the best?
Many online business owners are embracing the need to grow their own mailing list. But one thing that is often hotly debated is which email marketing service is the best? There are some great companies out there providing email marketing platforms, so, understandably,...
Don’t let tech fear and overwhelm get in the way of growing a list
Growing a list is an essential marketing tool for all online businesses. The problem is many business owners avoid it, simply because they think it’s a complicated thing to set up. They believe that it takes a lot of expensive, complicated tech tools to get it started...
How you should engage your new subscribers
Building your own mailing list is something that all businesses should do. However your list is only useful to you if you engage with the people on it - and that’s where many businesses fall flat. They understand it’s essential to build a list of interested people,...
The benefits of building a list
Building a list is an essential part of growing your business. Have you heard the expression ‘the money’s in the list’? Well, it’s true. Having a list enables you to market to the right people, sell at the right time and show why you’re the right person for them to...
The tech you need to build a funnel
If there’s one area of business that makes business owners shudder, it’s tech! Many want to build a funnel, but few follow that idea through, simply because they’re overwhelmed by the tech. But how does it feel to know that it really isn’t that difficult to get your...
Why building a list now is crucial
Building a list is something all online business owners need to be thinking about right now. The current climate is one of uncertainty (thanks to COVID and the impending recession). As a result, many businesses are making the online world their main business home....
What actually is a business funnel?
All online businesses need funnels in place, if they're looking to grow. A funnel enables you to identify and connect with anyone who’s interested in your business, whether that’s registering that interest or turning it into a sale. But when it comes to business...
Website content ideas to help you get your site up and running
As a new online business, you know you need a website. Your website is going to be the main hub for your business, so you want it to both look right and serve a purpose. But coming up with suitable content for your site can be a little overwhelming. You may have no...
15 Basic SEO tips you can implement on your website today
Website SEO is something all online business owners need to get to grips with, if they want to improve their website rankings. But it’s also something that baffles them too - which is why so many are looking for SEO tips that will help. They understand why SEO is...
25 Things to check before you launch your website
It’s an exciting moment, having a new website. You’ve worked hard on it and it looks amazing and now, you’re ready to show it to the world. But before you launch your website, it’s worth double checking every part of it, to ensure everything is how it should be,...
How to plan the perfect website for your business
How to plan the perfect website for your business Planning and creating the perfect website isn’t always easy. But if you want to make it easier, you need to do your research and have a plan in place, to ensure you have everything covered before you start...
The essentials to a highly converting website
The purpose of your website is to turn your visitors into prospects. You want to share a little about you and the products or services you provide, but you also want to educate and inspire your website visitors to register their interest in some way. For many...
How to automate your marketing
If you want your business to grow in a structured, focused way, you need to use a marketing system. But if you want to streamline your marketing efforts, cut down on the time you’re spending on marketing and create consistent results, you need to automate your...
My top marketing automation tools
No matter how big or small your business, you’re going to need to automate your marketing. Automation not only helps make the process more efficient for you, but it also makes it simpler and more enjoyable for your ideal clients. Last week we looked at getting the...
Getting the right marketing system in place
Getting the right marketing system in place is critical for your business success. A good marketing system will help your business grow and scale, in a simple, automated way. It’s designed to take your marketing strategy and use the tools at your disposal to give you...
Why having a quiz lead magnet is a good idea
Let’s talk about quizzes. If you’re looking to grow your audience and want a great way to engage and entertain them, a quiz lead magnet is a good idea for you. They have become more and more popular as a lead magnet recently, and is it any wonder? When you have...
How to set up a lead nurture email sequence
Your lead magnet is going to help you grow your email list. But it only works well, if you follow up with those people who’ve opted in. Your nurture email sequence does just that. It’s one of the email sequences you need to have in place, to help you build a...
The email sequences you need to have in place
If you’re looking to implement email marketing in your business, there are several things you need to have in place. Firstly, you need to have a free offering - known as a lead magnet. You then encourage opt-ins, by creating and using a landing page with an opt-in...
What you need to know about email marketing (but were afraid to ask)
Email marketing is something all business owners should be using in their business. Not only is it a great way to engage your leads and potential buyers, but it’s also a chance to really showcase what you’re about. But when it comes to implementing an email...
Top apps for your business
When it comes to running a business, there are invariably top apps and tools you need. They not only help make life simpler for you, but they also help increase productivity and help you automate those tasks that take up your time. But there are so many top apps to...
The best email marketing tool for your business
No matter what type of online business you run, you can’t get away from having a mailing list. Building your own mailing list is the best way to grow your business and your audience. However, to get started, you do need an email marketing tool. So how do you know...
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TECH TIPS
Set up an autoresponder email sequence to go out when someone signs up to your emails. This will build your know like and trust.
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