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How you should engage your new subscribers

by Lisa Pierce | Dec 9, 2020 | Email Marketing

Building your own mailing list is something that all businesses should do. However your list is only useful to you if you engage with the people on it - and that’s where many businesses fall flat. They understand it’s essential to build a list of interested people,...

The benefits of building a list

by Lisa Pierce | Dec 2, 2020 | Email Marketing, Marketing Strategy

Building a list is an essential part of growing your business. Have you heard the expression ‘the money’s in the list’? Well, it’s true. Having a list enables you to market to the right people, sell at the right time and show why you’re the right person for them to...

The tech you need to build a funnel

by Lisa Pierce | Nov 25, 2020 | Email Marketing, Marketing Strategy

If there’s one area of business that makes business owners shudder, it’s tech! Many want to build a funnel, but few follow that idea through, simply because they’re overwhelmed by the tech. But how does it feel to know that it really isn’t that difficult to get your...

Why building a list now is crucial

by Lisa Pierce | Nov 18, 2020 | Email Marketing, Marketing Strategy

Building a list is something all online business owners need to be thinking about right now. The current climate is one of uncertainty (thanks to COVID and the impending recession). As a result, many businesses are making the online world their main business home....

What actually is a business funnel?

by Lisa Pierce | Nov 11, 2020 | Content Marketing, Email Marketing, Marketing Strategy

All online businesses need funnels in place, if they're looking to grow. A funnel enables you to identify and connect with anyone who’s interested in your business, whether that’s registering that interest or turning it into a sale. But when it comes to business...

Website content ideas to help you get your site up and running

by Lisa Pierce | Nov 4, 2020 | Website

As a new online business, you know you need a website. Your website is going to be the main hub for your business, so you want it to both look right and serve a purpose. But coming up with suitable content for your site can be a little overwhelming. You may have no...