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How to set up a tripwire offer
If you’re an online business owner, there’s a high chance that you’re using a lead magnet to build your own mailing list. But have you ever thought about using a tripwire offer within that building process? It’s a word that you may have heard of but are unsure what it...
Creating the perfect opt-in page
A good opt-in page is essential if you want to increase your mailing list and make more sales. An Opt-in page allows visitors to sign up and give you their permission to send them follow-up emails that keep them updated on your news and offers. It’s also the first...
Choosing tech without the stress
Choosing tech is something that can be pretty stressful for so many business owners. Often, this is due to the sheer number of available options you have, as well as the uncertainty about what tech you need to get things set up and running for your business. But...
Preparing your business for the summer holidays
Working for yourself has many advantages. You can set your own working schedule and adjust it as needed. But when it comes to preparing your business for the summer holidays, that advantage can quickly become a disadvantage. Why? Because you suddenly realise how...
What to write in your nurture sequence
If you’ve created a lead magnet for your business and are using it to grow your list, you’re off to a good start. But if you want to build on the know, like and trust factors of business whilst encouraging your list to buy from you, you also need to create a good...
How to create a lead magnet with Canva
Are you looking to create a lead magnet? If so, Canva is a great solution. It’s quick and easy to use and is packed with features to help make life easier for you. So whether you’re looking to create a downloadable PDF document, such as a workbook, ebook, planner,...
How to promote a lead magnet
Do you have a lead magnet for your business? It’s an essential freebie resource that will attract your ideal clients and help turn them from subscribers into buyers. But it’s only valuable to them and you if you actively promote it! So let me ask you - do you know how...
What are the best lead magnets?
Lead magnets are something all businesses need if they’re looking to grow a mailing list. It’s an essential tool for subscriber acquisition and is of value to both you and your subscribers. The very best lead magnets help your subscribers make that first step toward...
Lead magnet ideas for 4 key business niches
Lead magnet ideas are something all businesses need if they’re going to build their own mailing list. But sometimes you just don’t know what ideas are good and which aren’t so great. I recently shared with you some ideas for lead magnets in this blog post. However, in...
How to set up a nurture sequence in Mailerlite
All business owners need to set up a nurture sequence and build a relationship with their customers, especially if they want to make more sales! That’s why it's so important to have a mailing list. It enables you to gather together a list of people interested in your...
How to set up an opt-in form to collect leads in Mailerlite
All businesses need to have their own mailing list. It’s how you can build a dedicated database of people interested in you and what you sell. But to create that list of names, you need a form to capture their details. This is why you need to set up an opt-in form to...
How to create a lead magnet
All businesses need at least one lead magnet. Having a mailing list enables you to grow your own list of interested subscribers. In the last blog post, we looked at what a lead magnet was, along with some good ideas for you to try out. But now you have those ideas,...
What is a lead magnet?
If you want to build a list of leads for your business, you will need a lead magnet. In its basic form, it’s an incentive given to your ideal customer in exchange for their name and email address. You can then engage your new subscribers with your automated emails and...
How to DIY your website
It’s one thing to know you need a new website, but investing in a web designer isn’t always a feasible option. Sometimes you simply don’t have the budget to hire someone to professionally build your new website for you. But that doesn’t mean you have to miss out. If...
How to write content for your website
Writing content for websites has to be one thing my clients struggle with the most. Often though, it’s your own fears and beliefs around your writing abilities that hold you back the most! Everyone is capable of writing content if they just get clear on what steps are...
What to include on your website
In last week's blog post, we talked about how to map out your website and what you need to think about, to ensure it achieves what you want it to do. Once this is clear, you can start to think about what to include on your website. Each page of your website should...
How to map out your website
The idea of creating your own website can seem a little daunting at first. You want it to work well for your business, but you also want it to work well for any visitors too. That’s why it’s so crucial that you map out your website before you dive into creating it. So...
13 ways to increase traffic to your website
If you’re looking to increase traffic to your website, you’re not alone. It’s one of the most significant issues small businesses face. When it comes to getting yourself in front of your ideal customers, paid advertising is often the first idea that comes to mind....
Where to check your website traffic
Traffic is something all businesses need. But knowing you need traffic and knowing that you’re getting traffic are two different things! You need to check your website traffic to see where it’s coming from and what it’s doing once on your site - if you want to make...
How to drive traffic to your website
Traffic is the one thing every online business needs. If you don’t know how to drive traffic to your website, you have no visibility, no sales and ultimately, no business. That’s why you need to know how to drive consistent traffic to your website if you want your...
Why web traffic is important for your business
No matter how you look at it, web traffic is important for your business. Many business owners think you can simply create a website, and you automatically have a web presence, but sadly that isn’t the case. If you want your business to grow, you need to drive...
How much traffic you need to drive to your offer for it to sell
How much traffic do you need to drive to your offer for it to sell? It’s a question that isn’t asked often enough in the online world. I see so many people questioning why their product, service or offer isn't selling or why no one is opting into their lead magnet....
5 things you can do to keep things ticking over in your business
No matter how successful your business or how dedicated you are, there will be times when you want to keep things ticking over in your business, with minimal effort on your part. It enables you to take a well-deserved break or gain the freedom to work on other things....
Give yourself permission to step back from your business
When you work for yourself, it’s easy to pile on the pressure. You want to do and achieve so much. However, pushing yourself to work harder and for longer isn’t always the answer. Sometimes you need to give yourself permission to step back from your business, before...
Smart ways to use automation in your business
As a small business owner, a decision to use automation in your business can be a game-changer for you. Whether you’re looking to streamline your business processes or fit more into your working day, automation can and will help. The key to its success though,...
How to fit 30 hours of work into a 5-hour slot
Life can sometimes get in the way when you work for yourself. Many small business entrepreneurs are also parents and, with another COVID-19 lockdown in force, it means having to juggle our businesses and homeschooling. And yes, it can be challenging! The reality is...
How to use tech to your advantage as an introvert in business
Being an introvert in business can often make it hard to show up. Even being online can be overwhelming at times with all the noise. Being an introvert myself, I often need to switch off and find it hard to show up all the time. Luckily you can use tech to your...
How to map out your funnels
Funnels are often confusing for a lot of business owners. Others often find them overwhelming and complicated. But as with anything in business, if you have a simple step-by-step strategy to follow, it makes them an awful lot easier to implement. That's why it pays to...
7 simple automations to set up in your business today
Simple automations can really help turn your business around, as I recently talked about in my top tech and marketing trends blog. Not only do they help it run in a more streamlined fashion, but they can also save you masses of time and enhance the overall customer...
Top tech and marketing trends for 2021
Business owners the world over are breathing a huge sigh of relief that 2020 is finally over! However, if the COVID epidemic taught us anything, it’s how important tech is to our business success. More and more businesses have embraced the tech and marketing solutions...
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TECH TIPS
Set up an autoresponder email sequence to go out when someone signs up to your emails. This will build your know like and trust.
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